Privacy Policy

Last Updated: December 12, 2025

1. Introduction

Welcome to ShoppingAdvisor. We take the protection of your personal data very seriously. This privacy policy informs you about what data we collect, how we use it, and what rights you have.

2. Data Controller

The data controller is:
ShoppingAdvisor
Germany

3. Data We Collect

3.1 Account Information

When you create an account, we collect:

• Email address (for email registration)
• Username and profile picture (optional)
• Authentication credentials
• Language preferences

3.2 Product Scans and Analysis

When using the app, we collect:

• Barcodes: Scanned product barcodes for product identification
• Product Images: Photos you take are sent to Google Gemini AI for analysis
• Scan History: List of your scanned products with timestamps
• AI Analysis: Generated product ratings and facts

3.3 User Reviews

When you submit product reviews:

• Review text and star rating
• Review timestamp
• Link to your user profile

3.4 Technical Data

• Device type and operating system
• App version
• Usage statistics (via Firebase Analytics)
• Crash reports

4. Purpose of Data Processing

4.1 Providing App Features

• User account management
• Product identification and analysis
• AI-powered product evaluations
• Scan history storage
• Product list and favorites management

4.2 App Improvement

• User behavior analysis
• Bug fixing
• User experience optimization

4.3 Advertising

We use Google AdMob to display advertising. AdMob may show personalized ads based on your usage behavior.

5. Data Sharing with Third Parties

5.1 Google Firebase

We use the following Firebase services:

• Firebase Authentication: User management
• Cloud Firestore: Database storage
• Firebase Storage: Product image storage
• Firebase Analytics: Usage statistics

Google Privacy Policy: https://policies.google.com/privacy

5.2 Google Gemini AI

Product images are sent to the Google Gemini API for AI-based analysis. Google may process this data according to their privacy policy.

5.3 Google AdMob

For advertising, we use Google AdMob, which collects usage data to display personalized ads. You can disable personalized advertising in your device settings.

AdMob Privacy: https://support.google.com/admob/answer/6128543

6. Data Retention

• Account Data: Until you delete your account
• Scan History: Until manual deletion or account deletion
• Reviews: Until manual deletion
• Analytics Data: According to Firebase retention policies (maximum 14 months)

7. Your Rights

You have the following rights regarding your data:

• Right to Access: You can request information about your stored data
• Right to Rectification: You can request correction of incorrect data
• Right to Erasure: You can request deletion of your data
• Right to Object: You can object to data processing
• Right to Data Portability: You can receive your data in a structured format

To exercise your rights, please contact us using the contact information below.

8. Data Security

We use technical and organizational security measures to protect your data:

• Encrypted data transmission (HTTPS/TLS)
• Firebase Security Rules for database access
• Authentication protection for personal data
• Regular security updates

9. Children's Privacy

Our app is not specifically directed at children under 13. We do not knowingly collect personal data from children under 13. If you discover that a child under 13 has provided us with personal data, please contact us so we can delete it.

10. Changes to This Privacy Policy

We reserve the right to update this privacy policy. We will announce significant changes in the app. The current version is always available at this URL.

11. International Data Transfers

Your data may be stored and processed on servers outside your country, particularly in the USA (Google Firebase, Gemini AI, AdMob). We ensure that appropriate protective measures are in place in accordance with GDPR.

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